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EPISODE 11

PETER
AHLBERG


DESIGNER, AUTHOR, EDUCATOR.

ON RAPID IDEATION:
the sooner a designer can embrace the process, and if you can learn to work quickly, and in different ways, you can make a lot of different work in a fairly short time frame..."

The Role of Drawing as a Process.


I talk to Peter Ahlberg, partner at Ahl & Co about creating his exhibition and book around the creative process. he mentions what it was like to talk to design icons and write a book from the perspective of someone who teaches and is a grad from the School of Visuals Arts in NYC. He mentions the ways and approaches that link the design process to that of drawing and mark-making.

It was a fun conversation and learned how his book Please Make this look Nice sparked this very podcast. We discussed all of the iterations of his SVA Poster. Then, he also shares some critical insight into how designers should be working interdisciplinary.

Hope you enjoy it.


From Peter: Within the last year, we started a book-making-specific company called Bound Book Advisory (boundbookadvisory.com). In addition to some background work we have done for different clients, since the start of the pandemic, we have been quite busy working with makers, thinkers, and generally brilliant and inspired people who have something to say—develop, produce, and publish book projects outside of the typical avenues of book publishing. It has been super exciting, and in the coming months, we will be launching two notable books—one about natural dying and the other about an exquisitely beautiful collection of printed ephemera salvaged from NYC sidewalks over the last 20 years. We'd obviously love to hear from anyone who has a great book idea bouncing around but doesn't necessarily want to go through a publisher and wait two years to come out.

Where else to find Peter:

Ice Breakers

This or That

Coffee or Tea
Writing or Designing
Books or Posters
Print or Digital
Designing or Teaching

Word Association

Creativity: MISCONCEPTION
Design: VISUAL THINKING
Art: WHATEVER IT WANTS TO BE
Business: WHAT MAKE THE WORLD GO ‘ROUND
Failure: THE BEST
Clients: LOVELY COMPANIONS
Mistakes: THE BEST
Tools: CRITICALLY IMPORTANT
Skills: SEE ABOVE
Opportunity: SOMETHING YOU MAKE YOURSELF
Future: UP TO US
Risk: CAUTIOUS
Process: BEGINNING, MIDDLE, END
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