The ability to make something look finished, which I think is both a strength and a weakness … because then you can make anything look good regardless of whether it makes sense or not. If you’re not doing things for the right reasons, with the right thinking behind it and you’re just worried about how it looks on Behance, and how many likes it’s going to get you’re doing is wrong!”—Armin Vit: Designer, Educator, & My Own Intern
Images above via UCLLC https://www.flickr.com/photos/underconsideration/albums/72157691057526010 by Kara Smarsh
It’s not about you.
He is co-founder and one half of the dynamic duo the constitutes the design firm Under Consideration. I catch up with him today from his house in Bloomington Indiana where he and his wife Byrony focus on many extensions of their UC brand. They have written books and created a multitude of blogs that cover various aspects of design. And now run an annual conference called Brand New, which focuses on the showcase corporate and brand identity work. Most recently they have created an offshoot of that called First Rounds. This one-day event is a showcase of original presentations made to clients showing the initial design explorations phase— it’s what I’ll be talking to him extensively about. So now let’s get into a conversation with Armin and hear how it all started.
Music by // Intro and Outro “Gotta Get Up” courtesy of The Passion HiFi
Where else to find Armin Vit / Under Consideration: