Ritesh Gupta — Making Design Useful (Part 1/2)

Welcome to {{d-show-title}} / Ep {{d-episode-number}}

It’s relatively rare to have a designer who can speak or is even interested in speaking both design and data… To be able to say, I did an A B test, and that means it equals another $333,000. That’s a really powerful and really exciting thing that a designer is able to say.

Ritesh Gupta, Founder / Volunteer / Lover of Techno, Streetwear, and Greyhounds

Ritesh is a Wieden+Kennedy alum, a former director at 2 Shark Tank companies, and specializes in product design, product management, branding, and growth analytics for mission-driven companies. 

He recently rebranded and rebuilt Realm a podcast studio on app with Mother Design, Felt Not Heard, and an incredible internal team. It debuted at #1 on the Apples podcast charts and was featured in It’s Nice That as well as Print Mag. And Brand New named it one of the top 10 wordmarks and monograms of 2021.

And before that, Ritesh has worked with and for Sagmeister & Walsh, Cooper Hewitt, Disney, and Hungry Harvest. Currently, he’s the Senior Director of New Product Ventures at Gannett/USA Today.

We’ll get into some of that, but I want to focus on his support and championing of the shift in Design,  to include more advocacy, accountability, and access. Ritesh has been helping change the landscape with his volunteer work for Where Are The Black Designers? -a nonprofit design advocacy organization.. and with his upcoming venture as Founder of Useful School,  A useful, fun, affordable, 10-week product design virtual program catered to the people who needed it. Ushering in more diversity, autonomy, and practicality into the profession.




Sagmeister & Walsh


Useful School

Where Are The Black Designers?

Future Fonts

Sharp Type


Other links Ritesh wants you to know about:

What Does It Mean to Decolonize Design?

Dori Tunstall: Decolonizing Design Practices in Academia (VIDEO)

Even by design – Linda Dounia Rebeiz (Config 2021)(VIDEO)

The Malee Scholarship

Follow {{d-guest-name-e2112fbe-fe01-4603-aec9-92f683aea466}} via:




An educator, designer, and a creative catalyst, George is a native New Yorker who started a podcast in 2017, because he didn't like to write. He also wanted a way to learn and chronicle varied ways or making. We hope you enjoy his journey.

Further reading

Episode 30 Max Masure

Inclusive UX Strategist / Consultant,

Befriending Imposter Syndrome.


Recent posts