David Soto — The ruler is always straight.

David Soto: graphic designer for fashion and a letterer. In this episode, I talk to a long time friend, who has created quite a following for himself on Instagram. David continues to connect with his 20k+ followers by establishing an open dialogue with like-minded type aficionados.

"Instagram … that’s basically my second portfolio. I have gotten more work using my Instagram page that with my regular portfolio. It’s because I am able to share my process."artist… and, no one can take that away from you." — David Soto,

I get the inside scoop on what self-propelled him to dig back in and re educate himself on the ins-and outs of custom lettering. He discusses the frustration of searching for the “right” typeface to now being able to create what is in his sketch book exactly. He also finds ways to keep client relationships open and intact while not overextend himself. But some of the most valuable advice Davis shares is about building his brand and the role of consistency: Be consistent in what you post. Be consistent in when you post. Be consistent in how you engage with your audience.

And above all, don’t force it, be authentic — building a brand, like good design— takes time.   SHOWNOTES / LINKS 

Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-04-david-soto

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.

Help Support the Process.

I’d like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram.

And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP.

Offical ways to subscribe to Works in Process:

Apple Podcast > http://ukr8.us/wip_ApplePodcast

Google Play Music > http://ukr8.us/wip_GooglePlay

Stitcher > http://ukr8.us/wip_Stitcher

TuneIn > http://ukr8.us/wip_Tunein

Youtube > http://ukr8.us/wip_youtube


An educator, designer, and a creative catalyst, George is a native New Yorker who started a podcast in 2017, because he didn't like to write. He also wanted a way to learn and chronicle varied ways or making. We hope you enjoy his journey.

Further reading

Episode 30 Max Masure

Inclusive UX Strategist / Consultant,

Befriending Imposter Syndrome.


Recent posts