Peter Ahlberg — The Role of Drawing as a Process

**”the sooner a designer can embrace the process, and if you can learn to work quickly, and in different ways, you can make a lot of different work in a fairly short time frame…” **—  Peter Ahlberg: Designer, Author, Educator

I talk to Peter Ahlberg, partner at Ahl & Co about creating his exhibition and book around the creative process. he mentions what it was like to talk to design icons and write a book from the perspective of someone who teaches and is a grad from the School of Visuals Arts in NYC. He mentions the ways and approaches that link the design process to that of drawing and mark-making. 

It was a fun conversation and learned how his book Please Make this look Nice sparked this very podcast. We discussed all of the iterations of his SVA Poster. Then, he also shares some critical insight into how designers should be working interdisciplinary.

Hope you enjoy it.

Experimental Jetset
Lubalin Center
Saul Steinberg
Bob Gill
Michael Rock
Ivan Chermayeff
David Foster Wallace – Brief Interview with hideous men.
Stephen Doyle
Milton Glaser
Richard Wilde
Ed Fella
Gail Anderson
Ed Ruscha
Lawrence Weiner
Tom Waits


From Peter:

Within the last year, we started a book-making-specific company called Bound Book Advisory ( In addition to some background work we have done for different clients, since the start of the pandemic we have been quite busy working with makers, thinkers, and generally brilliant and inspired people who have something to say—develop, produce, and publish book projects outside of the typical avenues of book publishing. It has been super exciting and in the coming months we will be launching two notable books—one about natural dying and the other about an exquisitely beautiful collection of printed ephemera salvaged from NYC sidewalks over the last 20 years. We’d obviously love to hear from anyone who has a great book idea bouncing around but doesn’t necessarily want to go through a publisher and wait two years for the book to come out.


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About the Works in Process Podcast:
A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.

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An educator, designer, and a creative catalyst, George is a native New Yorker who started a podcast in 2017, because he didn't like to write. He also wanted a way to learn and chronicle varied ways or making. We hope you enjoy his journey.

Further reading

Episode 30 Max Masure

Inclusive UX Strategist / Consultant,

Befriending Imposter Syndrome.


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